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New Directions Certified as a Women’s Business Enterprise

New Directions, Inc. received national certification as a Women’s Business Enterprise by the Center for Women & Enterprise, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC).

WBENC’s national standard of certification implemented by the Center for Women & Enterprise is a meticulous process including an in-depth review of the business and site inspection. The certification process is designed to confirm the business is at least 51% owned, operated and controlled by a woman or women.

New Directions, owned and operated by Deborah Mackin since 1984 (view history), recently celebrated its 28th year in business. Out of her spare bedroom with a $500 loan from her mother, Mackin started the international firm which now employs four people, including Mackin’s son, Matthew Harrington.  New Directions partners with a vast array of local and global organizations and provides services in facilitation management, employee training and development, staff and customer surveying, leadership and executive coaching, and organizational strategy and assessment. Some of their recent clients include Coca-Cola, Bechtel Marine Propulsion, The Clark Art Institute, The Vascular Group, Sanofi Pasteur, Alcoa, CapCom Federal Credit Union, and Catholic Charities.

“We’ve always been woman-owned and just recently found out about this great certification.  We jumped at the chance to align ourselves with this amazing association,” Mackin stated.  “Starting as a woman-owned consulting business in 1984 was not easy.  We’ve had to work hard to change the paradigm that women didn’t belong in business, let alone consulting.”

Mackin reflected a little more about both the past and future of the business, “Back in 1984 when I was a young woman starting a business I had a lot of people tell me that I wouldn’t last a year.  Well, here we are, 28 years old and we’re still going strong. I’m excited to see where this ‘little firm that could’ will continue to grow, break new ground and what new directions we will pursue. The possibilities are endless.”

By including women-owned businesses among their vendors, corporations and government agencies demonstrate their commitment to fostering diversity and the continued development of their supplier/vendor diversity programs.


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An innovative training and employee development firm located in southern Vermont since 1984, we specialize in helping organizations get the most out of their people by raising the bar, inspiring potential and partnering with organizations to build a people-centered, high-engagement culture.

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