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Local Author to Host Four Do-It-Yourself Marketing Workshops for Small Business (*New Dates)

Do-It-Yourself Marketing Series Focuses On Real World Social Media Application for Small Businesses

Do-It-Yourself-Marketing-PR(Albany, NY) ––Matthew Harrington of The New Directions Group, will host four open-to-the-public workshops focused on practical social media and marketing best practices for small businesses which will be held at the Regional Chamber office.

The Do-It-Yourself Marketing series will focus on taking successful small business marketing practices and teaching local business how to do it themselves.  This series is for small business owners, marketers, and staff with intention to start social media and marketing outreach.

The four-part series will start on Friday, August 30th with Using Social Media in Business to Engage Customers and Increase Sales.  The second workshop, How to Write Blogs and Articles That Engage Qualified Customers and Clients, will be on Tuesday, September 3rd.  Using Content and Inbound Marketing Techniques to Turn Readers into Customers, will be the third in the series on Thursday, September 12th.  The final workshop, PowerPoint Isn’t Dead, But Your Presentation May Be – New Ways to Engage a Distracted Audience, will be on Thursday, September 26th.  Each session will be held at the Albany-Colonie Regional Chamber of Commerce at 5 Computer Drive South in Albany in their large conference room starting at 9am and going until noon.  Price is $50 per participant per session.

“We did a trial run with the Regional Chamber’s Business Council of Cohoes, and it was a hit.”  Harrington describes where the idea came from.  “We had people coming up after my session, which sold out, saying they would easily attend another session if it was offered.  With that encouragement, I began work to provide additional workshops that we thought would be specific, practical and meet the immediate needs of many small businesses in the area in respects to social media and marketing.  If people are familiar with my style of presenting participants will walk out of each session with a roadmap and action list to be able to put what they just learned immediately to practice.  As a small business myself, I understand the speed and pin-point focus small businesses need to have today in order to be successful – these sessions will provide answers and steps forward.”

mattjan13Harrington is a strategist with The New Directions Group, an innovative leadership and business development firm.  Seen as a subject matter expert on social media, social learning, the Millennial generation, and new forms of leadership within the workplace, he has presented for the American Society for Training and Development (ASTD), The New England Center for Financial Training, The Business Council of Cohoes, and The Professional Collaborative.

His recent book, Survival of the Hive: 7 Leadership Lessons from a Beehive provides a fresh and inventive look at leadership through the fable of Zync, a queen-in-waiting with important reflections on accountability, trust, communication, and commitment for today’s leaders.  Harrington also blogs regularly on, and  Previously, Harrington worked at Media Logic, a top 100 strategic marketing firm located in Albany, NY.

To register or to learn more call 800.730.3631

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