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Posts Tagged ‘culture change’

Thumbnail : Sowing the Field for Self Directed Work Teams in Your Organizations

Sowing the Field for Self Directed Work Teams in Your Organizations

Usually the first we try to do when we’re brought in to discuss building a culture around self directed work teams is to convince the organization not to do teaming.  We know, it sounds counter intuitive for a teaming firm like ours to convince the potential client not to do teams.  However, we take that […]

Thumbnail : New Directions Presents on Creating a Social Media Roadmap for the  Business Council of Cohoes

New Directions Presents on Creating a Social Media Roadmap for the Business Council of Cohoes

Harrington Gives Practical Social Media Advice to a Full Room of Business Professionals (Albany, NY) –– On May 9th, 2013 Matthew Harrington of New Directions presented Creating a Social Media Marketing Roadmap for the Business Council of Cohoes.  Harrington led a packed room of business professionals through a practical and pragmatic small business approach to […]

Thumbnail : BUSINESS DEVELOPMENT: Using Social Media to Engage Customers, Increase Community Awareness, Promote Your Services and Increase Sales

BUSINESS DEVELOPMENT: Using Social Media to Engage Customers, Increase Community Awareness, Promote Your Services and Increase Sales

Outbound Marketing vs. Inbound Marketing We have to fundamentally embrace that marketing has changed. The customer has changed.  What used to penetrate the brain of our customer by “pushing” the messaging – newspaper ads, billboards, radio and TV spots – what we would call Outbound Marketing – no longer works as our customers are becoming […]

Thumbnail : SOCIAL MEDIA: How to Gain Buy In For A Social Media Initiative within Your Organization

SOCIAL MEDIA: How to Gain Buy In For A Social Media Initiative within Your Organization

Social Media isn’t the problem, it’s the solution.  But how do you convince other people of that, especially senior staff? 24% of consumers who had unsatisfactory service interactions shared their experiences through social networks in 2010, a 50% increase over 2009. 50% of consumers give a brand only one week to respond to a question before they stop doing […]

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An innovative training and employee development firm located in southern Vermont since 1984, we specialize in helping organizations get the most out of their people by raising the bar, inspiring potential and partnering with organizations to build a people-centered, high-engagement culture.

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